With the briefing of designing the brand for a new full service business law firm model, Cresco was born.

The focus lied on a key statement: " I grow".

The name and its recognisable round black mark and 360 degree cyan 'o' was designed to align with clients' identity rather than following the traditional law firm image.

Next, the full visual identity was developed along with the launch of the brand via website, social media alignment and presence on the press.